Normative Consideration on Purchase Decision

The theory of planned behavior is a development the reasoned action (Ajzen, 1991). Basically individual every human being influenced by intentions (behavior intention). Behavioral are three components, namely attitude, subjective norm, and perceived control (Madden et al., 1992). Attitude positive or negative feeling person's belief in behavior. Subjective norm an individual's emotional perception that assesses importance to be carried out. Perceived behavioral obstacles carrying out This study uses bibliometric literature review approach with sample mapping 15 articles regarding approaches reference from 2020 - 2021 under Scopus indexed journal. Universally, results this state two propositions hypotheses (e.g., Firstly, theoretical implication states there robust correlation between Planned on purchase decisions; secondly, aspects management marketing, Technology, Health Management, HRM) make contribution as grounded explain antecedent variables their other approaches)